Freakonomics » The 100 Rules for Being an Entrepreneur
Altucher provides a comprehensive set of practical rules for entrepreneurs based on his experience starting and investing in multiple companies, covering everything from hiring and customer relations to personal health and fundraising strategy. The rules emphasize unconventional wisdom: stay profitable and avoid raising money if possible, treat service businesses as products to command higher valuations, obsessively serve customers' needs even at personal expense, and maintain relationships with potential acquirers years in advance. He also stresses the psychological toll of entrepreneurship—explicitly warning against self-harm and urging proper sleep and exercise—while arguing that most entrepreneurial success comes from execution and persistence rather than protecting ideas.