Techcrunch » Blog Archive » Google Makes Its Move: Office 2.0
Google has launched Google Apps for your Domain, offering Gmail, Talk, Calendar, and Page Creator to businesses through a single control panel with free hosting and ad support, with plans to add document creation and spreadsheet tools plus collaboration features. The move directly challenges Microsoft's multibillion-dollar Office business by enabling online document storage and collaboration, positioning Google with a clean slate but behind in customer acquisition against Microsoft's entrenched advantage despite Microsoft's vulnerability to disrupting its own revenue model. The outcome of this competition could reshape office software pricing within the next year as Office 2007 launches and Google expands its capabilities, though other competitors like Zoho are also building competitive suites.